The TRX Experience: Ten Years of Innovation
Posted on Mar 7, 2014 2:39:00 PM
The TRX Experience: Ten Years of Innovation

This year at IHRSA, TRX will be celebrating a decade of leading the way in functional training. From the first time Randy Hetrick threw his jujitsu belt over a beam and started doing rows, to the launch of TRX CORE—our digital content locker—the red thread that runs through everything TRX produces has always been innovation.

Below you’ll find an abbreviated recap of where we started and where we’ve come:

Problem Identified
"A dirty little secret," says Randy, “is that all SEALs learn to sew in order to maintain and repair gear.” Early in his SEAL career, Randy used his sewing skills to customize and modify gear. On one deployment, Randy brought his sewing prowess to bear on a nagging problem: How to stay mission fit on the road.

Harnessing Serendipity
Randy experimented with an old jiu-jitsu belt and some surplus parachute webbing, hung his handmade contraption over a door and discovered the endless versatility of the tool he had just created. Suddenly he was doing rows, pull-ups, presses, curls, shoulder raises, flys, pull-overs, triceps extensions and a host of other exercises. The world of exercise programming opened up and an entirely new modality—TRX Suspension Training® bodyweight exercise—was born.

Refining The Invention
In 2001, Randy hung up his fins to attend Stanford’s Graduate School of Business. He purchased a used sewing machine, set up a manufacturing station in his garage, and devoted his summer to prototyping, planning, and shopping suppliers. With a seed funding commitment from long-time friend and angel investor Joe DiJulio, Randy launched Travelfit, LLC, moved into a tiny office on Taraval St. in San Francisco’s foggy Sunset District and hired his first employees.

Building
Randy quickly realized that however versatile and dynamic the TRX Suspension Trainer® might be, training gear without great content and education to support it would surely become another fitness gizmo that flashed in the pan. So he set to work building an organization that could create innovative products—and deliver the knowledge about how to use them.

Expansion
During this period, the company moved to new offices in San Francisco's Russian Hill area and introduced a public training center on the first floor of its building. It changed its operating name from Fitness Anywhere to TRX, then moved again into its current HQ in San Francisco's Financial District and also opened offices in Brazil and Japan.

Meet The Rookie
In the Spring of 2011, the Rip™ Trainer joined the TRX team. Created by two-time US National Taekwondo champion Pete Holman, the Rip Trainer uses the asymmetrical loading of the resistance cord to constantly challenge the user’s balance and enable maximal muscle recruitment.

Meanwhile, TRX Suspension Training became a mainstay in the training rooms of champion teams in the NFL, NBA, NHL and MLB, including the Denver Nuggets, Pittsburgh Pirates and San Diego Chargers, as well as all four branches of the US Military.

Unfinished Business
For a ten-year-old company, the growth has been fast. TRX was recently recognized by San Francisco Business Times as the Bay Area’s fifth fastest growing private company and has made Outside Magazine’s Best Places to Work list three years running. “I’m excited about the early success of TRX,” says Randy. “But it’s really still the second inning for us. We’re dedicated to completely democratizing world-class training and we will not stop until that is done.”

Thanks for being part of the journey. You can find a more detailed account of important milestones on our timeline here.


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